Vitesy · 2025
We translated the initial brief, an AI-powered spot for Shelfy, into a visual world: a small theater inside the fridge where fruits and vegetables come alive, showing what AI can do when driven by a strong creative vision.
We developed the visual world from scratch, exploring dozens of character variations to find the right cast, then imagining each scene: a pepper and carrot dancing tango, a peach playing tic-tac-toe on foggy glass, a strawberry sneezing. Every frame started as a visual intuition, then took shape through compositing, iteration and attention to detail.
